AgTech · Spain

Your technology works.
Does it work here?

Market knowledge and local insight to find your real opportunity in Spanish agriculture, before committing resources.

↓ Scroll

Our proposal

Understand before you sell.

Buyer

Who actually has the problem here?

Who has the budget to solve it?

Value proposition

What benefit matters in this market?

How do you articulate it so it resonates?

Go-to-market

Where to start?

What route makes sense?

Channel

Direct sales or through partners?

Which actors can open doors for you?

The market

A real opportunity, with its own rules.

The opportunity

  • One of the EU's major agricultural markets, with a large and diverse productive base.
  • Next Generation EU funds accelerating sector digitalisation.
  • Growing investment from cooperatives and large producers in technology and efficiency.

The challenges

  • Spain is not one market: crop, region and farm size change everything.
  • The problem your technology solves may be different from what you expect.
  • Trust precedes the commercial conversation: relationships matter.
  • Public funding can shape how adoption happens -- and the timeline.
  • In some segments, the category does not exist yet. You have to create it first.
Services

What we do.

From market understanding to market development.

01 /

Market Assessment

Understand the market before investing.

  • Market mapping: segments, players, competitors.
  • Identification of the real buyer and their decision process.
  • Clear recommendation: go, stop or investigate further.
02 /

Validation Sprint

Test your assumptions before committing.

  • Direct conversations with real buyers in the Spanish market.
  • ICP definition and positioning that works here.
  • Evidence-based entry strategy, not assumptions.
03 /

Market Development

Turn the strategy into market traction.

  • Partner identification and commercial channel development.
  • First client conversations and pipeline building.
  • Ongoing message and product positioning adjustment based on field learning.

Cases

Every market tells you something. You have to listen before you scale.

Hectre · Post-harvest AgTech

The same technology. A completely different business model.

Hectre had scaled in the US and Chile with a clear benefit: 10% more fruit processed per day. In Spain, the real problem was not speed. It was settling correctly with thousands of small producers at different quality levels. The product didn't change. The problem it solved did.
We helped them identify where the real problem was before committing product resources.

BoosterAgro · Agroclimatic platform

The app was being uninstalled. The problem was not the data. It was how we showed it.

High uninstall rate on a Latin American agroclimatic platform. Users didn't want an average of forecasts. They wanted to compare sources and decide themselves. We redesigned the product around that insight.
Retention improved, and the B2B monetisation model emerged through enterprise products.

Pasto · Satellite / Livestock

The client didn't want the data we thought they wanted.

Pasto measures forage biomass by satellite. The pitch focused on demand. Conversations revealed the real need: knowing available supply -- how much grass, when, in which paddocks. Same data, completely different problem.
We rebuilt the value proposition around that real need.

Glimax · Precision agriculture

Entering a market where the category didn't exist yet.

We built Glimax's business in Spain around Weed-IT precision selective spraying, with no consolidated category and no playbook. Market research, positioning, distribution network and commercial path built from scratch.
We built the first distribution network for a category with no name in Spain yet.
Get in touch

Ready to find your
opportunity in Spain?

Let's talk →